In October 2019, Dr. Liu Zinan was of great significance.
The PhD in Economics, who graduated from the Department of Economics of the University of London and is currently the Chairman of the Asian Region of the Royal Caribbean International Cruises (hereinafter referred to as Royal Caribbean), used his first work, "Oasis on the Ocean-10 Years of Chinese Cruise Ships", this fall Not only conquered colleagues in the industry, but also let ordinary readers focus on cruise ships.
On October 11, Shanghai, the work debuted at the 2019 Seatrade Asia Pacific Cruise Conference. The previous day, Royal Caribbean just announced that it will launch in 2021 and deploy the fifth and largest cruise ship in the world's home port, the Royal Caribbean Oasis. The release and signing of the new book was hosted by Yuan Ming, a well-known host of Oriental Satellite TV. Later, on October 26th in Beijing, the new book release and signing conference hosted by the Writers Publishing House, Dangdang, and ideapod Creative Furniture Club was held in Beijing.People lined up, crowded but well-ordered, waiting in turn for Dr. Liu to write in his new book. Proverbs.
This rare monograph on the Chinese cruise industry is completely different from other industry books, and it appears as the documentary literature. This makes this book full of alternatives: For those who love literature, this is a up-and-down, up-and-down documentary about the development of the Chinese cruise industry; want to get some from Dr. Liu Zinan For professional inspiration, here are classic and interesting MBA classic cases. If you want to understand the strange and familiar lifestyle of cruise ships, this is a comprehensive and three-dimensional entry guide.
"Oasis on the Ocean: 10 Years of Chinese Cruise Ships" is a 10-year history of Chinese cruise ship gold recorded by Dr. Liu Zinan. Many readers started to pay attention to this book from Dr. Liu Zinan's "From" Post "to" Travel ". After further reading, they will be impressed by the success of an international cruise ship brand in the Chinese market. Dr. Liu Zinan started from scratch, and in 10 years, he established the Royal Caribbean's dominance in China, and led a quantum leap in the emerging Chinese market with a "big ship strategy" and a marketing model consistent with national conditions.
The publication of "Oasis on the Ocean: 10 Years of Chinese Cruise Ships" records the history in a new way. This is a bold attempt to achieve a stunning harmony between professionalism and popularity.