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Use one tea, one meal, one thing and one scene to talk about cultural confidence

来源:光明日报 September 09, 2019 15:27 Source: Guangming Daily

In recent years, variety shows have played an increasingly important role in demonstrating the charm of Chinese culture and promoting cultural communication between China and foreign countries. There are recently broadcast programs such as the third season of "Chinese Restaurant", "Peak Night" and other topics, with cross-cultural communication of different topics as the topic, focusing on the sparks from the encounter of different cultures, and "National Treasure" and "Long Reader" Original Varieties such as "Voice is Coming" appeared at the Cannes TV Festival to promote the launch of the Chinese original program model ... The high-quality domestic variety shows with refined and cultural flavors are embracing a new look in an upward and positive direction. The field of international cultural exchanges continues to deepen, allowing Chinese culture to find a new stage for dialogue with world audiences.

In the past, variety shows mainly carried the purpose of entertainment for the masses and a happy life, and often faced the deconstruction of a serious and grand narrative tone in a pan-entertainment atmosphere. With the further expansion of the Chinese television industry in terms of quality, vision and structure, more and more variety shows now incorporate many Chinese cultural elements into "small incisions" and "small details" in innovative ways. The unique charm of Chinese civilization is reproduced. For example, the `` Chinese Restaurant '', which is currently being broadcast on Hunan Satellite TV, continues to practice the concept of bringing Oriental flavor to the world until the third season. Among the Chinese cooking and Chinese food delicacies that are fried and fried, Chinese cuisine is logical. Into the eyes of foreign audiences, using "food" and "people" as windows to allow the world to better understand Chinese society and culture; Behind all the deliciousness of China and the daily life of fireworks, it is our hospitality and the beauty of life And the epitome of "family culture". This season's show in Italy also has practical significance: at the time of the 50th anniversary of the establishment of diplomatic relations between China and Italy, reviewing the ancient history of the Silk Road that connects eastern and western civilizations, responding to the "Belt and Road" initiative, and using the interaction of the program to add bridges to the friendship between China and Italy. . For another example, the National Treasure, which was well received by audiences, not only became popular in China and successfully appeared in Cannes, but also spread the charm of Chinese cultural relics from domestic to the world. It has full appeal to both domestic and overseas audiences.

It can be seen that more and more domestic variety shows are helping the culture to "go global" and have achieved remarkable results. Putting aside "textbook" lectures, the program integrates cultural confidence into one tea, one meal, one thing and one scene with more popular and popular expressions, presenting the depth and connotation of culture in plain details and visible differences.

When cultural ideas need to be disseminated to a wider audience, finding a suitable common language has become the prerequisite for variety shows to break cultural barriers. "Chinese Restaurant" chooses the elements of "gourmet". Although the eating habits are different, the beauty of oriental cuisine can also touch the appetite of western diners. Not only that, all Chinese dishes bring "Chinese impression" to foreign customers, and "hometown miss" to overseas travelers; "Peak Night" invites performers from all over the world as well as domestic and foreign artists to review and perform The interpretation of emotions, the persistence of dreams, and the struggle for the future are common languages for communicating with different audiences. In addition, "Long Reader", "Classic Wings" and other programming modes can successfully go overseas, and it also shows that although languages and cultures are different, audiences from different countries have similar pursuits for literature or classics.

Food, music, performance, literature ... all of these can be the "biggest common divisors" for variety shows to overcome cultural differences. The programmatic use of these elements is not only a means of style, but also worthy of being promoted to the level of art and emotion.It really catches the eye and the heart, and allows cross-cultural communication to arouse emotional resonance among different audiences, which also constitutes a variety show. The new form of undertaking the mission of cultural exchange. Recently, the domestic variety, represented by the third season of "Chinese Restaurant", has taken a solid step along this path. On this basis, the practical significance of variety shows in international cultural exchanges has also gone further. This is not a simple superposition of Chinese and foreign elements, but a real step forward, "going out" with Chinese cultural symbols: let more programs settle down to polish the quality, and go international with a stronger originality and more Chinese characteristics The film and television market; let cultural exchanges help the international cultural dialogue with more features and styles.

The "Chinese Story" has been told for a long time. How can it be better? It has a long way to go. However, we have been able to find the answer in the current variety market: these new explorations of programs that have the meaning of "vane vanguard", find small cuts for the big feelings of Chinese culture, and present a common language and emotion for audiences at home and abroad Resonance, the vision of "beautiful and beautiful, unity in the world" is becoming possible.


(Responsible editor: Shi Lan)

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